Targeting · glossary

State targeting

State targeting restricts the exit IP to a specific US state, identified by its two-letter postal code (tx, ca, ny…). It exists because so much American commerce, advertising and regulation varies by state: sales tax, shipping, insurance quotes, gambling and lottery rules, local ads. Outside the United States, region-level targeting is uncommon and city targeting fills the gap.

1 min read Also called -state- parameter, region targeting Updated

Syntax#

Any household in Texas
http://USER-cc-us-state-tx:[email protected]:9000

State versus city#

A state is a large pool: plenty of exits, fast rotation. A city is precise but small. Use the state when the content depends on state law or tax (most e-commerce, insurance, streaming rights) and the city when it depends on the metro area (delivery, local search, real estate).

How it works at ProxShift#

ProxShift supports -state- for the 50 states and the District of Columbia on the residential gateway, combined with -cc-us. The United States location page lists every code.

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